Dr. Isabella Hoffend
Isabella Hoffend is senior researcher at the Institute for Management at the University of Koblenz-Landau. Regarding her academic background, Isabella Hoffend completed studies in Technical Journalism at the Bonn-Rhein-Sieg University of Applied Sciences in Germany and Master studies in Management at the University of Lugano in Switzerland. Prior to her current position, Isabella Hoffend worked as a research assistant at the University of St.Gallen (HSG) in Switzerland, where she also completed her doctoral studies. Within her doctoral research, Isabella Hoffend concentrated on research in the area of strategy and management and thereby analyzed succession management in Swiss entrepreneurial families. Based on her academic and professional backgrounds in media and management, Isabella Hoffend currently focuses on corporate reputation management research related to social media.